JØRGENSEN | PEDERSEN
OUR BOOK
RESTART your bussiness model
Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical solutions.
"This is a very practical framework that executives will find quite useful in guiding their thinking to develop a truly sustainable business model. It should be read by all who are deeply concerned with sustainable business.”want to be part of a larger movement for change, RESTART is the blueprint to meet this future.”
R. Edward Freeman, University Professor, The Darden School, University of Virginia-
"RESTART represents a thoughtful, well-researched and extremely practical approach to making business models sustainable for the future. The field of sustainability has lacked a comprehensive and practical approach for sustainable business model innovation, and RESTART fills this vital need. The case studies illustrate the framework in illuminating ways that senior executives can readily understand and use."
Prof. Ram Nidumolu, CEO, Academy for Innovation & Management, Award-winning HBR Author
Prof. Ram Nidumolu, CEO, Academy for Innovation & Management, Award-winning HBR Author -
“The sustainable business agenda is mainstreaming at last, a process that coincides with the evolution and deployment of radically different new mindsets, technologies and business models. Entire industries and economies will be disrupted. In Restart, Sveinung Jørgensen and Lars Jacob Tynes Pedersen indicate where this grand convergence is now headed--and explain how business leaders and their organisations can help drive the necessary system change. Recommended reading.”
John Elkington, Chairman & Chief Pollinator, Volans 
“RESTART envision nothing less than the future of business. By taking the business model as point of departure this book defines a practical framework for business leaders. A must read for students, entrepreneurs, well established business leaders and all others who want to shape the society of tomorrow.”
Bjørn Kjærand Haugland, Executive Vice President, Chief Sustainability
Officer, DNV GL
Bjørn Kjærand Haugland, Executive Vice President, Chief Sustainability Officer, DNV GL-
“Jørgensen and Pedersen have written an authoritative book that draws together theories on innovation, business models, and sustainability in the unified RESTART framework. Their book may help resolve societal challenges related to climate, health, food waste, energy and many others. I was fascinated by their illuminating examples and case descriptions which explained theoretical insights and made the book easy to read. RESTART Sustainable Business Model Innovation is a must read for researchers, managers, and policy makers!”
Per Skålén, Professor of Business Administration, Service Research Center, Karlstad University
Per Skålén, Professor of Business Administration, Service Research Center, Karlstad University -
"Finding content that encapsulates a framework for understanding a complex reality, and how to take action on it, is hard to come by. This book gives you the real world examples, knowledge and framework to reproduce creative work for your business in fast-changing times."
Write your caption hereThe YSI Young Sustainable Impact team, Danat Tekie, Didrik Strøhm, Amund Grytting, Alex Moltzau, Marcus Bruns, Zark Janjua and David Møller -
“Jørgensen and Pedersen have written an authoritative book that draws together theories on innovation, business models, and sustainability in the unified RESTART framework. Their book may help resolve societal challenges related to climate, health, food waste, energy and many others. I was fascinated by their illuminating examples and case descriptions which explained theoretical insights and made the book easy to read. RESTART Sustainable Business Model Innovation is a must read for researchers, managers, and policy makers!”
Write your caption herePer Skålén, Professor of Business Administration, Service Research Center, Karlstad University -
Looking at the state of sustainability, we cannot afford to settle for an incremental logic when aligning the future of business with that of society – the myriad problems are way too urgent and complex. Jørgensen and Pederson acknowledge this and offer a framework for radically redesigning and innovating – or RESTARTing – business models. In their timely book, the authors bring us thought-through concepts that are theoretically founded and ready applicable in practice. In doing so, they offer something valuable and much-needed: a roadmap for developing business for a better world.
Write your caption hereLars Moratis, Adjunct Professor of Corporate Social Responsibility at Antwerp Management School -
"RESTART Sustainable Business Model Innovation” manages to deliver what a lot of texts in the sustainability space lack: practical business advice, backed up with plenty of real-world examples and underpinned by many years of academic study. Recommended to practitioners and leaders of companies of any size, from SMEs to MNCs.”
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“In the effort to solve the big sustainability challenges of our time, innovative business models are essential. In this book, Jørgensen and Pedersen show how companies can turn problems into solutions by giving their business models a RESTART. This book gives managers the tools for contributing to build a sustainable future.”
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“Jørgensen and Pedersen explain how to avoid trade-offs between financial performance and externalities. They have developed a good framework that emphasize the need for innovation and new business models that also serve the customers better in order to achieve this, hence creating win-win. A RESTART is needed to future-proof your business.”
Write your caption hereReynir Indahl, Managing Partner, Summa Equity
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