OUR RESEARCH
We do research on the behaviors, business models and technologies that promote sustainable business
Experimenting with Sustainable Business Models in Fast Moving Consumer Goods
This article is published in the Journal of Cleaner Production and deals with business model innovation for sustainability in fast-moving consumer goods.
When is sustainability a liability, and when is it an asset? Quality inferences for core
Consumers fear that some "green" goods are not good enough, and in the article we examine in a series of experiments how green products are assessed by customers.